content audit webinar

I had a great time joining this webinar on content audits for SEO. Thanks for the opportunity Authoritas! Was great to see and hear from Laura Monckton and Daniel Heredia Mejias! Sadly no Python in this webinar, but great advice nonetheless! See the outline and video below…

 

When Evaluating Content for SEO, Consider These 7 Core Concepts:

  • Accessibility
    Identify barriers. Don’t make people work.
  • Relevance
    Evaluate topical signals. Everything is a signal. Creators Bias.
  • Identity
    Consider the strength of your internal web graph and future support.
  • Intent
    Does purpose of page = purpose of the consumer? keywordinsights.ai
  • Value
    What does the consumer gain?
  • Structure and UX
    Consider taxonomy, headings, media
  • Organic Performance
    Evaluate GSC, GA, Keyword data | SERP Analysis

Greg Bernhardt
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